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Partnership Success Story
Sports Illustrated wanted to present its clients with media
packages that were more than just advertising to reach a specific
audience. Sports Illustrated also wanted to create brand building
opportunities to introduce their new product, SI Adventure.
Volkswagen was a client that Sports Illustrated wanted to
offer a more value added opportunity to increase their advertising
investment and further their relationship with Sports Illustrated.
Untraditional Marketing created a series of advertisements
in Sports Illustrated and a series of ads in SI Adventure
for Volkswagen, and created SI Adventure gear town at the
Teva Mountain Games, a national expo of mountain recreational
activities and mountain lifestyle culture. The result for
Sports Illustrated was a multiple year contract with Volkswagen.
Volkswagen, in return was able to target their new product
the Toureg at a specific audience represented at the Teva
Mountain Games
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Customer Success Story
Teva wanted to create emotional connections to its brand through a lifestyle experience - The Teva Mountain Games was born. Untraditional Marketing created the Teva Mountain Games in Vail, Colorado which represents Teva's overall outdoor culture components and brand lifestyle essence. As a result Teva is the center of a national outdoor event enabling them to highlight their products and grow beyond their original business objectives. The Teva Mountain Games have also placed Teva on a national platform for advertising through partners such as Fox Sports Net and Sports Illustrated. Click here for more information on the Teva Mountain Games.
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Customer Success Story
The town of Vail wanted to be positioned as one of the world's
top summer destinations. However, extensive research showed
that people's overall perception of Vail was snobby, lacked
activity, and wasn't fun. Additionally, Vail didn't have the
budget to compete on national branding platforms. Untraditional
Marketing decided to create a very specific dynamic environment
to present to key audiences that Vail is fun, down-to-earth,
and not snobby. This was achieved by creating a "spoof" called
the adult "Big Wheel Event". Click
here for more information on Vail's Big Wheel Event.
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Professional Athlete Success Story
Brad Ludden, one of the top kayakers in the world, initially choose to go professional in the sport of kayaking knowing that there was little support financially for its athletes. Untraditional Marketing helped Brad build himself as an untraditional brand. Using his talents and worldly knowledge Untraditional Marketing helped Brad create a kayak camp for kids with cancer - First Descents. Untraditional Marketing also arranged Brad's sponsorship relationships with lifestyle organizations, who share similar values and goals. As a result, Brad is well sponsored, and is one of the most written and talked about kayakers in sport's history. Click here for more background on this professional athlete success story. Click here for more information on First Descents Camp.
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